Market Volatility: We Plan for This
Dear Valued Clients and Friends,
With new tariffs making headlines and market volatility on the rise, we know it’s easy to feel uncertain. You may even hear advice to “stay the course.”
But at The Kelly Group, we believe it’s not enough to just stay the course — you need to be confident that you’re on the right course.
And that’s exactly what gives me confidence during moments like this: your investment portfolio is governed not by headlines, but by your personal financial plan.
Why This Matters
Your plan reflects your unique goals, values, and time horizon — and it shapes everything we do on your behalf. That’s why we lean on these enduring principles:
Our 3 Core Principles:
• Faith — in the ingenuity of businesses & in long-term planning
• Patience — through inevitable short-term noise
• Discipline — to act with purpose, not emotion
Our 3 Core Practices:
• Asset Allocation tailored to your goals
• Diversification to manage risk
• Rebalancing when needed, not when headlines spur panic
About the Tariffs — and the Headlines
Yes, tariffs can stir short-term volatility. But they’re just one of many global forces that come and go — interest rates, elections, economic data — and are all part of the ever-changing landscape.
Our strategy, however, stays focused on what truly matters: your long-term goals. At The Kelly Group, we don't invest in "the market". We invest in businesses.
Whether through carefully selected fundamental managers or broad index allocations, we're investing in real companies — across the U.S. and around the world — that create value, innovate, and adapt. Yes, some may falter. But others go on to shape the future.
Microsoft, for example — celebrating its 50th anniversary today — is a powerful reminder. What began as a small software startup has become a global leader, delivering extraordinary returns to both shareholders and society. Great businesses evolve. And so do our fund strategists — continuously adapting to identify opportunity and manage risk.
That’s the power of long-term investing: owning a stake in human progress and letting skilled managers navigate an ever-changing world. (If you’d like a deeper dive, this article from Capital Group offers helpful context: Understanding Tariffs – 5 Charts)
A Thought That Stays With Me
Years ago, a wise CEO and long-time money manager shared this with me:
“What we’re talking about today won’t be what we’re talking about five years from now.”
Think back to five years ago — COVID dominated every conversation. Yet from that uncertainty emerged one of the strongest market recoveries in modern history. This perspective matters. Headlines change. Emotions shift. But what endures is a thoughtful plan and the confidence to follow it.
Let’s Talk
If you’re unsure whether you’re still on the right course — or your goals have changed — that’s a conversation worth having. Not out of fear, but out of alignment. We’re here for that. Thank you for your continued trust.
Warm regards,
Bryan E. Kelly, CFP®
Founding Partner
This information is intended to highlight key issues and should not be interpreted as advice, an endorsement, or a recommendation. It is provided for informational purposes only and should not be the sole basis for making investment decisions. While certain information has been obtained from sources believed to be reliable, we cannot guarantee its accuracy or completeness. All investments involve risks. The Kelly Group does not guarantee, and is not responsible for, the performance or success of any investment, portfolio, allocation or strategy that we may recommend or implement for you. Investments are subject to market, currency, economic, political and business risks. Investors must be prepared to bear the risk of loss and/or liquidity.
The Kelly Group is the trade name of Kelly Financial Group, LLC, a registered investment adviser with the Securities and Exchange Commission (“SEC”). Registration of an investment adviser does not imply any level of skill or training. For more information about our services, please see our Brochure and Relationship Summary, available on the SEC’s website at www.adviserinfo.sec.gov , and The Kelly Group’s website at www.kellyria.com . This notice contains links to external sites on the internet. These links are provided for full disclosure and does not constitute an endorsement, testimonial, or advertisement of the products or services by The Kelly Group.